Brand guidelines · v0.1 · Sep 2026
perth.in brand
The identity system for perth.in — logo, colour, type and stationery, and how to use them together.
About the name. No specific meaning in Indian languages.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “p” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1D4E89RGB 29, 78, 137#122F52RGB 18, 47, 82#F2A541RGB 242, 165, 65#141F33RGB 20, 31, 51#EFF2F7RGB 239, 242, 247Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxDiscover Perth, Experience AdventureH2 · 36pxDiscover Perth, Experience AdventureH3 · 24pxDiscover Perth, Experience AdventureBody · 17pxDiscover Perth, Experience AdventureCaption · 13pxDiscover Perth, Experience AdventureLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@perth.in
www.perth.in
Founding Team
perth.in
hello@perth.in · www.perth.in
www.perth.in
Explorations
Alternative wordmark directions considered for perth.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.